Zebronics, a leading brand in IT Peripherals which launches new and innovative products at regular intervals, is planning to expand its retail network and also create demo stores to showcase its extensive range. In an exclusive chat with retail4growth, Rajesh Doshi, Director, Zebronics India, shares the company roadmap for 2018. 

What are the new trends, you notice in the purchase of accessories and peripherals brands? 

We have seen new trends in the mobile accessory market with the increase of smartphone penetration. Wireless accessories are getting very popular, then there are all time essential products like power banks, headphones, earphones and the need for multi- utility products.

Can you please share some interesting consumer insights when it comes to purchase of peripherals and accessories brand? 

When it comes to buying, consumers look for brand with history and consistency. Zebronics stands tall here in the IT peripherals segment. We are the only Indian brand to have launched the premium range of gaming products like the chassis, headphone and mechanical keyboard that can be compared to the MNC brands and in the process, the customer will benefit as many more products are expected in this segment soon. Zebronics is known for its brand history and consistency backed by numerous service centers across the country. 

Zebronics has fared remarkably well in the peripherals segment, the accessories market is very similar and we got huge acceptance from the channel retailers and consumers in last 2 years. There is much more for follow this segment in 2018 as many products will be introduced.

What are the key in-store marketing activities for Zebronics?

We support dealers and distributors with in-store branding, roadshows and events and more.

Although we do not have plans for retail stores but we do have plans for demo stores in many cities. As our brand has an extensive range of products, it is practically difficult for our partners to demonstrate the products to the consumers; especially products like tower or DJ speaker range. We’d like to give the audience a much diverse range  to compare, feel and select the product through our planned demo zones. Customer satisfaction is of utmost importance to us and we want our customers to experience it before they buy them.

What  is expectation from retailers you sign up with? 

As we have a huge product line, we rarely have partners who carry the entire product range. According the the strength of the partner, we allocate the products to them. We generally have different partners for different product lines.

However as per policy we try and restrict our partners to a minimum. We also try and take regular feedback from the next indirect partners and always try to support them in best possible way. We basically wish to ensure healthy trade practice and remove any unfair competition.