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Friday, August 17, 2018


About Us

Retail4Growth publishes retail industry news and features on its website and releases daily newsletters to a large, dedicated readership. Retail4Growth is the online arm of Thought Shows & Events Pvt Ltd, an event management company that organises popular, extremely well-attended retail and outdoor advertising industry conferences and exhibitions in India. The company organises In-Store Asia conference and exhibition, the largest retail event in India focused on retail design and solutions.

Thought Shows & Events Pvt Ltd's sister concern VJ Media Works Pvt Ltd is a media company that publishes three established monthly magazines – 'Point-of-Purchase' and 'VMRD – Visual Merchandising & Retail Design'.


VJ Media aspires to be the most respected and comprehensive provider of information for well defined niche groups in the Retail and Marketing Communications businesses.


Become the first point of reference among professionals in these industries;

Become a proactive publishing house that will anticipate changing customer needs and strive to meet them;

Achieve a high level of service and knowledge capability to lead and influence industry initiatives

Be an organization that can attract top class talent and nurture excellence in work practices

Vasant Jante

Vasant Jante

Founder & Managing Director

After completion of his MBA in Marketing, Vasant plunged into the world of Media and Publishing where he has now spent an extensive period of 29 years. With the passion to do something different, lead Vasant to work in niche and specialized areas, where it was always a challenge to make things happen. Initially he worked in the area of Rural Marketing, in a company called VOW. Also he was intricately involved in the POP business at RAMMS. After this, Vasant’s entrepreneurial streak made him start his first venture called Spur, to which he dedicated 7 years to create established company and moved on to yet another start, called VJ Media Works. VJ Media Works is a publishing house and is also into events related to marketing at retail, OOH advertising and so on. It has been 16 years now and VJ Media Works has become a respectable and known brand under his leadership.



Consulting Editor

Surender has over decades of experience in the Indian Retail Industry in Brand Activation, Strategic Retail Planning, Retail Marketing, Store Planning, Store Design, Visual Merchandising, and Store Roll-Out management, Writing, Training and Teaching.

Post his career of serving in the Short Service Commission of IAF as a Flight Lieutenant in a missile squadron, he switched to the Retail Design Industry to follow his passion of design and its business application. His experience in this domain spans across many national and international brands and retail formats as Design Head at retail consulting agency RAMMS India Pvt. Ltd, AVP Store Planning & Visual Merchandising at Shoppers Stop, VP Store Development at Reliance Retail Lifestyle vertical, Executive VP Marketing, Brand Experience and Store Development at Mahindra Retail Pvt. Ltd. He is currently an independent senior consultant for Retail Experience.

Surender pioneered VM&RD, India’s first exclusive magazine for Retail Design and Visual Merchandising and currently is the Consulting Editor for the same. He has also been a part of In-Store Asia for more than a decade and has contributed as a member of the planning and managing committee of this event, the convention, VM&RD Retail Design contest and the VM Challenge which he helped conceptualize and anchor. He has also been a member of the Jury for VM&RD Retail Design Awards for many years.

At the industry level, Surender has been associated with the Retailers Association of India and has significantly contributed as a resource for training and workshops and contributions to its magazine STORai. He has been actively involved in teaching as a guest faculty, in the subject of retail management, at various Management and Design institutes in India and Dubai. He is also an invited speaker at various national and international retail forums.



Business Head VM&RD & In-Store Asia

Nimisha Shah joined VJ Media Works back in 2005, previous to which she had completed a small stint with an export house. Since then, Nimisha has handled event sales and with time has been given the onus to also handle the Publication sales. Her focus and aggressive approach gave VJ Media Works great mileage, and is now managing business in North & West zone with a team of 10 people. In 2010 she joined the management team of VJ Media Works.




Joining VJ Media Works back in 2008, Chanda P Kumar has evolved to curate the edit content for the retail publications of company. Over the years, she has worked on enhancing the content, layout and industry connect with the magazines. Chanda also worked as the Project Head in revamping the company's website to transform it into a industry news portal for the out-of-home and retail fraternity.
As the Editor, she currently manages the edit content across the online portal Retail4Growth and monthly publications - VM&RD and Point-Of-Purchase magazine. Associated with the media industry for over a decade, Chanda has worked as a reporter & editor for mainstream media and industry magazines, where she has extensively reported for various sectors with focus on retail, lifestyle, interiors, design and more. Chanda has been associated with CNBC TV18, Deccan Herald, Femina, Livingetc in the past.

As journalist & writer, Chanda believes in exploring various facets of life and derives inspiration from everything around her. With love for all things creative, she loves to dabble with water colours, sketching and enhancing her calligraphy skills.

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