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A children’s products store that aims to redefine design experience

By Retail4Growth Bureau | June 11, 2024

The Baby Atelier’s new flagship store in Bangalore is all about redefining the notion of kids' spaces and offering interactive design solutions, while reflecting the brand’s focus on sustainability. 

There is no limit to design and experiential creativity, when it comes to children’s products and services. The Baby Atelier, which has positioned itself as a brand committed to crafting organic toddler and kids’ products, has announced that it has launched its flagship store in Bangalore, offering product selections and comprehensive design solutions for children's rooms. The company shares that it has departed from conventional paradigms, while redefining the notion of kids' spaces and offering “seamless solutions”. This essentially suggests a focus on trends and interactive designs, while ensuring maximum functionality, longevity and fun, says the company.

Speaking about it, Payal Karumbiah, Design Director, The Baby Atelier, says, "At The Baby Atelier, our focus is on revolutionising children's room aesthetics. Since this is a place where initial lessons take root, offering boundless opportunities for creativity, every detail, from design to product selection, holds immense significance. We aspire to do more than merely crafting rooms; we grasp the diverse significance a child's bedroom holds throughout their life journey and we are dedicated to providing a comprehensive solution for all interior requirements.”

The new Baby Atelier store reflects the brand‘s focus on offering eco-friendly products solutions for children’s use, backed by organic fabrics and sustainability, and its focus on going beyond bed and bath linen to include furniture, interactive play products, rugs, lamps, and nightwear, etc. A minimalist design approach ensures that it's easy to change or update the kids' spaces as they grow, explains the company. 

The store, that also resonates with the brand’s philosophy of fusing design, sustainability and essentials, is located at Sindhi Colony, Pulikeshi Nagar, Bengaluru.

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