ace turtle launches Wrangler® stores in Bareilly & Purnea
By Retail4Growth Bureau | May 13, 2025
These store launches in UP and Bihar reflect the brand’s growing focus on India’s high-potential tier 2 and 3markets.
Technology-driven retail company ace turtle has announced the launch of two new Wrangler® stores — one in Bareilly, Uttar Pradesh, and the other in Purnea, Bihar—marking what it calls a significant milestone in the brand’s continued expansion across emerging Indian markets.
The new stores are located at Phoenix United Mall in Bareilly and in New Market in Purnea. These back-to-back launches underscore Wrangler®’s focus on Tier 2 and Tier 3 cities in India.
“Both stores are tech-enabled and omnichannel-ready, designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment hubs for online orders, enhancing last-mile efficiency and customer convenience,” says the company statement.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” says Nitin Chhabra, CEO of ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”
Technology-driven retail company ace turtle has announced the launch of two new Wrangler® stores — one in Bareilly, Uttar Pradesh, and the other in Purnea, Bihar—marking what it calls a significant milestone in the brand’s continued expansion across emerging Indian markets.
The new stores are located at Phoenix United Mall in Bareilly and in New Market in Purnea. These back-to-back launches underscore Wrangler®’s focus on Tier 2 and Tier 3 cities in India.
“Both stores are tech-enabled and omnichannel-ready, designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment hubs for online orders, enhancing last-mile efficiency and customer convenience,” says the company statement.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” says Nitin Chhabra, CEO of ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”
