Ace Turtle partners with Shoppers Stop to expand Dockers® in India

ace turtle, the technology-native retail company and Shoppers Stop, have announced the launch of Dockers, leading global khaki brand. Dockers’ collection for men will be available across 15 Shoppers Stop stores and on shoppersstop.com, marking a significant milestone for both the brands.

Commenting on the launch, Kavindra Mishra, Customer Care Associate, Executive Director and CEO, Shoppers Stop Ltd, said; “It has been our constant endeavor to offer premium brands to Indian consumers. In line with our journey towards premiumization, our strategic collaboration with ace turtle to launch Dockers signifies our commitment to curating the best brands for our customers. “

Sharing his perspective, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Dockers in India said, “We are delighted to partner with Shoppers Stop to reach a wider audience across the country. Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success. We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”