Ace turtle, Shoppers Stop partner for G-STAR expansion in India

ace turtle, the tech native retail company, and retail major Shoppers Stop, have announced a long-term partnership to sell G-STAR products to Indian consumers through Shoppers Stop’s extensive retail network.

The agreement kicks off with G-STAR shop-in-shops at 24 Shoppers Stop locations across key Indian cities including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri and Pune among other cities, with plans to scale further in the coming months. This partnership combines Shoppers Stop’s extensive retail reach and customer connect with ace turtle’s technology-driven omnichannel expertise, marking a major milestone in G-STAR’s India growth journey.

“This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India,” said Nitin Chhabra, Chief Executive Officer of ace turtle. “With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.” 

Speaking on the announcement, Kavindra Mishra, MD & CEO, Customer Care Associate, Shoppers Stop Ltd., said: “At Shoppers Stop, we continue to strengthen our international brand portfolio and deliver world-class fashion experiences to our customers. Our partnership with Ace Turtle for G-STAR marks another step in our commitment to bring premium global brands closer to Indian shoppers through our expansive retail network and omnichannel platforms.”

Nitin Chhabra, CEO, ace turtle, added: “This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India. With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.”