Acumen Marketing Solutions completes 10 years in retail services
By Nabamita Chatterjee | Vjmedia Works | June 15, 2017
The agency has been majorly catering to end to end retail solutions for IT brands like Lenovo and Asus, but now gradually they have added FMCG brands as well
Established in 2006 in Bangalore, the retail service agency Acumen Marketing Solutions today completes ten years. Giving end to end retail visibility solutions from concept creation, designing and execution it has been a preferred name for various brands like Lenovo, Dell, Asus, AMD, Toshiba, HP and so on. They are servicing the brands on a Pan India basis including North East. Coming from an IT background Dibashmoni Das, the Director and Proprietor of the firm who got interested in the retail design solutions, shares, “We have been giving complete solutions for retail and started with exclusive retail projects for Lenovo way back in 2006. One of our major work, which also gave us an edge was the innovative project for Dell, also Asus is one of our major client. In the beginning our major concentration was over the IT brands but now gradually we have added FMCG brands as well like Himalaya under our arena. The IT brands are very particular about their global design specifications in their fixtures and pop items, hence we are mostly working on metal structures, which they have shifted to as a material from the wooden items. We also have a tie up with Ideal Display in Bangalore for manufacturing such displays.”
The agency has been creating innovative ideas and aims to diversify its portfolio in other segments as well. The agency also provides retail activations and outdoor advertising solutions.