Adidas India launches digital flagship store
By Retail4Growth Bureau | September 13, 2021
The new digital store ADIDAS.CO.IN focuses on enhancing consumers’ experience and giving them a global shopping experience with state-of-the-art dynamic UI and a fast interface to enable a seamless digital retail experience.
Leading sportswear giant - adidas has launched its digital flagship store for consumers across the country. The all-new website (www.adidas.co.in) was conceptualized & curated keeping in mind comments & reviews received from consumers. The focus of the digital flagship store is to provide a seamless experience, innovation, state-of-the-art UI and a fast interface, thereby giving consumers a global online shopping experience, which is digitally superior and seamless, says the company statement.
Throughout the digital flagship store, from search to navigation, consumers go through an assisted experience which enables them to find and purchase the right product, fit, and support and the best cross-category enhancements thereby enhancing their overall online retail journey.
Commenting on the digital flagship store launch, Sunil Gupta, Senior Director, Brand adidas, India said, “With the launch of our new digital store we want to reinforce the brand's credibility in India through an acknowledgement of consumer feedback. Our aim is to shift the mindset from an ecommerce site to a digital brand store with consumer obsession at the heart of it all. The digital store aims to dial up our credibility, enhance the consumer experience and push the narrative on our sustainability efforts. The innovative technology and the improved user interface will provide the consumers an unforgettable experience.”
In addition to the launch, adidas will invite hackers, coders and tech experts to test the beta version of the website for any bugs, compatibility issues and reward them for their technical feedback. The brand will also continue engaging with the consumers through innovative offers and activities like new and exciting launches to keep up the shopping energies of the consumers and preparing them for the upcoming festive season, the company statement said.