adidas Originals launches 1st company-owned store in Gurugram
By Retail4Growth Team | April 06, 2021
Spread over 3,573 sq. ft., the new adidas Originals store is positioned as a one-stop hub for the city’s fashion forward millennials and Gen-Z.
adidas Originals has announced the recent launch of its first company-owned Originals store at Ambience Mall in Gurugram. Spread over 3,573 sq. ft., the new adidas Originals store is set to be the one-stop destination for sneakerheads, street style enthusiasts, fashion forward millennials and Gen-Z.
According to the company statement, the store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators, along with crowd-favourite classics turned sustainable Stan Smiths, along many more innovative product stories Lot of buzz and excitement surrounded the store launch with an array of activities and special launch offers. An intricate art piece adorns the store, marking a tribute to Gurugram’s city vibe with a vibrant neon logo, making it “the most Instagram-able corner at the store” according to the company. The store also features a line drawn map of the Gurugram city adding a touch of local flavor.
As part of the brand’s commitment to #EndPlasticUse, adidas Originals is also encouraging each customer walking in to the new store to shred a plastic bottle and get an exclusive QR Code which to scan and avail exciting rewards.