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Adidas Originals launches its neighbourhood concept store in Mumbai

Vjmedia Works | April 19, 2017

Adidas Originals launched the brand's neighbourhood retail design concept at its new store in Mumbai's High Street Phoenix.

Sportswear brand Adidas streetwear variant Adidas Originals has launched its first Neighbourhood format store in Mumbai at High Street Phoenix, Lower Parel. Spread over a 1200 sq. ft., the store is set to be the next destination for Mumbai’s sneakerheads and streetwear hounds to get access to adidas Originals’ most exclusive and prominent product range.

The brand gears up to mark the opening of this first neighbourhood store in Mumbai, with a series of consumer engagement activities including the launch of the next YEEZY BOOST 350 V2 later this month.  The store will house Adidas Originals’ most unique and exclusive apparel and sneaker stories such as NMD, Iniki, Superstars, Stan Smiths, Spezial, Pharrell Williams and more.

Neighbourhood is a global Adidas Originals store format that enables the brand to deliver the length and breadth of its product portfolio, with authority and doubles up as a destination to create engaging consumer facing experiences

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