AI powered, consolidated platform for in-store audio

Easyboard Innovations Pvt Ltd, a leading digital signage solution company, has launched “India's first Integrated centralized management solution for Digital Signage, In-Store Music & AI powered Announcements together - all  being managed from one single integrated dashboard.

The cloud-based, AI-powered platform brings digital signage, in-store music and AI-powered announcements together in a single dashboard, which helps brands manage multiple communication touchpoints without additional hardware.

According to Vinay Nahata, Founder of easyboard Innovations, the platform addresses a gap where brands typically work with separate vendors for screen content and in-store music. With easysonix, users can manage digital signage content, music and announcements from a single interface, including from their mobile phones.

The announcement functionality can be used to create more targeted communication within a physical environment. For instance, brands can use the same audio infrastructure that plays in-store music to deliver announcements for attracting attention to specific locations or situations. Users can record and play announcements straight from their phones, mix their voice with background music, generate AI voices from text prompts and enhance recorded voice using AI. The platform also supports scheduling, playlist management and zoning, and offers optional compliant music tracks.

“Brands today are not just looking at screens as a tool to run content,” Vinay said, adding that they now look for integrated systems to manage different aspects of the brand experience.

Built as a plug-and-play solution with many features, easysonix serves different sectors such as retail, hospitality, QSR, corporate, beauty and wellness, and more. The company is already working with its clients across categories including retail, corporate, government and other sectors, through its digital signage solutions. It is also enabling its AV and LED partners to upsell music management as an offer, while brands already using its CMS for content management are now being offered music as part of the same solution.