AJIO LUXE launches its first store in Delhi NCR’s Ambience Mall

AJIO, Reliance Retail's premium fashion and lifestyle platform, has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall, marking a significant milestone in the brand’s offline retail expansion journey. The launch brings AJIO LUXE’s curated luxury and premium fashion experience to one of North India’s most prominent shopping and lifestyle destinations. Designed as an immersive and contemporary retail space, the store features a curated mix of premium international and Indian labels across fashion, footwear, accessories and lifestyle categories.

“Luxury retail today is increasingly driven by immersive and experience-led environments where consumers can engage with brands beyond conventional shopping,” said Arjun Gehlot, Director, Ambience Group. “AJIO LUXE’s first store in Delhi NCR at Ambience Mall, Vasant Kunj, aligns perfectly with this evolving consumer mindset. The brand brings together contemporary luxury, curated fashion and aspirational experiences, making it a strong addition to our premium retail portfolio. We continue to focus on strengthening the mall’s luxury ecosystem with brands that resonate with evolving consumer preferences and global retail trends.”

With a strong focus on curation, aesthetics and customer experience, AJIO LUXE aims to redefine premium fashion retail by blending digital-first sophistication with immersive offline engagement. The launch is expected to resonate strongly with fashion-conscious consumers, luxury enthusiasts and young aspirational shoppers across the region.