Alcis Sports launches two new exclusive brand outlets
By Retail4Growth Bureau | November 27, 2018
With these two new additions, Alcis Sports has now eleven exclusive brand outlets in India, and aims to have 15 by the year-end and 30-40 stores by 2019.
Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sports has now eleven exclusive brand outlets (EBOs) in India, and aims to have 15 by the year-end and 30-40 stores by 2019.
According to the company statement, Bagru store which is situated in Jaipur-Ajmer Expressway, touched INR one lakh sales in just two days. Is says the store aims to reach MRP (Maximum Retail Price) sales of Rs. 2 crore within a year.
The stores will house the Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. Alcis Sports is a home-grown, premium cutting-edge performance wear apparel brand, formed to tap into the emerging sportswear segment in the country.
“We are elated at the response of customers in both the outlets especially in Bagru. Touching Rs. 1 lakh in sales in just two days in a new locality without much advertisement shows the awareness, acceptance and trust about the brand. We are committed to our customers in terms of international quality and affordable price without any compromise in our products,” said Roshan Baid, Managing Director, Alcis Sports.
Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers and M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliq, Ajio, etc. Besides, being present in over 700 multi brand stores across the country, Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open up about 15 exclusive brand stores, covering all the major cities of India, within this year.
The store count of the multi-format retail chain now reaches 146 across 37 cities