Ambrish Arora and Samrat Som to talk on the Royal Enfield Story at In-Store Asia 2016

Ambrish Arora, CEO & Design Principal, Studio Lotus and Samrat Som, Head - Royal Enfield Apparel & Accessories business, Eicher Motors will jointly present their topic "Re-presenting an Icon - The Royal Enfield Story” at the 10th edition of In-Store Asia to be held on August 4-6, 2016 at Pragati Maidan, New Delhi.

In the course of his working career of 30 years, Ambrish Arora trained and worked as a boat designer before moving to Spatial Design. He founded Studio Lotus in 2002 along with Sidhartha Talwar & Ankur Choksi .The internationally awarded firm is acknowledged as a thought leader in the country for their work in Hospitality & Retail Architecture and Interior Design. Ambrish has an active interest in Design Thinking and Research. He has lectured extensively at various International design forums and has served as visiting faculty and juror at Design Competitions & Institutes across the country. He is a member of the CII National Committee on Design, on the advisory board of the Ansal University and a fellow of the RSA.

Samrat Som, currently heads the apparel & accessories business of the iconic brand - Royal Enfield and has extensive experience in the retail industry.  For over a decade, he managed the creative and marketing responsibilities for India's largest menswear brand. He joined the industry after his MA in Design for Environment, Communication, Public Arts, Interior, Textile & Fashion Design from University of the Arts London. His design philosophy is to respect tradition, challenge convention, have curiosity, draw and let imagination fill in the blanks.