Amritsar is the go-to market for this ethnic wear brand

For ethnic and Indo-western wear brandLakshita, Amritsar seems the perfect market to reinstate its brand positioning. The brand has just announced the opening of its latest store in the city.Situated at Ranjit Avenue, this new location expands Lakshita's presence in the city, joining existing stores at Nexus Mall of Amritsar, VR Amritsar, and Lawrence Road. 

“Occupying 1,325 square feet, the new store embodies Lakshita's essence: celebrating womanhood in all its facets, embracing individuality, and crafting designs that make every moment meaningful,” says the company statement. 

"Our expansion into Punjab is not simply about increasing our footprint; it's about cultivating a meaningful bond with a region that beautifully merges heritage with contemporary trends," says Sachin Kharbanda, Co-founder and Managing Director of Lakshita."Our stores go beyond being mere retail outlets they represent Lakshita's dedication to excellence, creativity, and cultural significance." 

Amritsar's cultural landscape, rich in textile heritage, coupled with innovative designs, makes it a shopper's paradise for traditional and modern clothing, according to the company. The city thus provides the ideal backdrop for Lakshita's unique fusion of heritage craftsmanship and modern design. “The decision to launch the brand’s new store in the city Showcases Lakshita commitment to catering to this historic city, celebrated for its intricate weave of spirituality, history, culture, and warmth,” it adds.  

The brand plans to expand its presence in Punjab.