Anastasia Beverly Hills opens 1st India flagship store at DLF, Noida

House of Beauty has partnered with Anastasia Beverly Hills to announce the launch of the 1st Anastasia Beverly Hills (ABH) store in India. Anastasia Beverly Hills (ABH) is the US No. 1 Brow Brand, an iconic Make-up brand and one of the fastest-growing brands in the global beauty industry. ABH is founded by Anastasia Soare who is the driving force behind Anastasia Beverly Hills.

“After a high-powered launch on Boddess.com, ABH is now present in all Sephora stores and on Nykaa.com. The customer feedback for ABH has been fantastic and ABH is now set to open the 1st ABH store and salon at DLF mall of India, Noida,” says the company statement.

The ABH Store and Salon will be the 1st of its kind make up experience store with bestselling brow products and a brow bar and brow service area. Customers can get instant brow cleaning, shaping and ABH signature brow looks using its patented ‘Golden Ratio Method’ in the BROW SERVICE AREA, informs the company statement. 

Ritika Sharma, Founder & Director, House of Beauty, says, speaking about the initiative, House of Beauty is delighted to open Anastasia Beverly Hills first store in India as a part of its brand expansion plan. With the opening of its first boutique, we bring the true, authentic culture and experience of the brand to our consumers. As a brand, we are aware of consumer’s beauty needs in India and we are happy to bring locally relevant assortment of products & services like our Signature Brow Service through this physical space. With the opening of the boutique, we take another step towards reaching our consumers and are excited to be in this journey together.”