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AND & Global Desi launch their first store in Mohali

By VJ Media Bureau | Vjmedia Works | April 09, 2014

The new store marks the opening of the 46th exclusive AND and the 61st exclusive Global Desi store for And Designs India Ltd.

AND & Global Desi unveiled their first ever store in Mohali, the growing style hub of Punjab. The store offers a stylish mix of contemporary and chic western wear with AND coupled with the boho vibe of Global Desi. After having made a mark in the metros, the fashion house aims to carry the retail footprint forward to the growing markets in tier 2 cities. Situated at North Country Mall, Mohali's latest upmarket shopping destination, the 924 Sq. Ft AND store and 695 Sq. Ft Global Desi store showcases the newly launched Spring Summer 2014 collections of both AND & Global Desi.

Anita Dongre, Creative Director, AND & Global Desi says, "We are delighted to launch the first AND & Global Desi store in Mohali and hope to continue tapping newer markets offering them a mix of fashion forward ensembles from these brands.  In tune with the season the classic silhouettes splashed with pastel shades make AND's Spring Summer collection a style delight, while the bright, striking prints and motifs in Global Desi ensure that you step out in your fashionable best this summer.”
The AND collection is of summer styles offering a fashionable range of chic palazzos, sheer maxis, shirt dresses, crop tops, long slit skirts and a whole lot of trend ensembles for the summer wardrobe. At the same time, Global Desi stays true to its boho chic spirit and showcases a modish range of printed maxis, kaftans, palazzos, crop tops, tunics, dresses, jumpsuits and many more options in soft fluid fabrics like LIVA.
Global Desi got launched in 2007 and the brand is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013 and plans are underway to open it in other destinations all over the world.
Launched in 1999, AND is retailed at present through over 250 points of sale, which include 45 exclusive stores and over 200 other established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons & Pantaloons.


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