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Anita Dongre launches flagship store in Mauritius

Vjmedia Works | February 10, 2015

The sprawling 2357 sq ft. store at Trianon Shopping Park, spread over three separate sections dedicated to a brand each, and offers a holistic mix of style infused ensembles for every occasion, mood and personality.

Following the success of her high fashion label - Global Desi, which launched in Mauritius in 2013, veteran designer Anita Dongre launched her flagship store in Mauritius's prime fashion destination - Trianon Shopping Park. The store houses all three brands available under Anita Dongre's fashion house - And Designs India Ltd. ( ADIL), which includes AND - the contemporary western - wear brand, Global Desi - the Indo-Fusion brand, and her eponymous label - ANITA DONGRE.

The sprawling 2357 sq ft. store, spread over three separate sections dedicated to a brand each, offers a holistic mix of style infused ensembles for every occasion, mood and personality.

Commenting on the launch of the store, Anita Dongre, said, "Following the positive response that Global Desi has received in Mauritius since its launch in 2013, I am excited to launch my flagship store here and look forward to sharing the distinctive style DNA of each of my brands, with the fashion enthusiasts of Mauritius. I started my fashion house - And Designs India Ltd, with a vision to offer accessible, versatile, wearable and timeless fashion to the woman of today. My three brands - AND, Global Desi and ANITA DONGRE, together address the varied moods, personalities, occasions and choices of an urban modern woman who juggles many roles - right from attending boardroom meetings to fun music festivals to dinner dates and festive outings. We are happy, to extend this understated yet refined sensibility to Mauritius, and look forward to a long association with our discerning consumers, in this beautiful country".

 AND has 62 exclusive brand stores and retails from 267 multi-brand outlets, while Global Desi stands at 78 exclusive brand outlets and is present across 218 multi-brand stores in India. ADIL's brands are present in more than 56 cities in India, with 150 exclusive brand outlets (including 2 stores in Mauritius) and more than 450 department store counters.

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