Another experiential EV store now in Kolhapur
By Retail4Growth Bureau | April 17, 2023
BLive, which has bolstered its presence with 20 stores across India and and has come one step closer towards its goal of having 100 EV stores by 2024, is positioning its new store at Kolhapur as a one-stop hub for a range of EV options from leading brands
Expanding its countrywide presence to boost EV adoption, leading multi-brand EV platform BLive has opened its experiential EV store in Kolhapur, Maharashtra.
BLive has been on an expansion spree across the country, positioning its offline stores as a one-stop shop for EV buying. Thus, the stores serve as single point hubs for customers, helping them navigate through the whole EV purchase journey. BLive has bolstered its presence with 20 stores across India and with this launch; it has come one step closer towards its goal of having 100 EV stores by 2024.
As Samarth Kholkar, CEO & Co-Founder, BLive, recently told Retail4Growth, “Our entire proposition is built around three key aspects - awareness, access and affordability. While awareness can be created online, access and affordability are enabled through our physical stores, through different models of ownership and purchase. Our idea is to make our stores EV hubs, catering to the entire eco-system, and not just serving as a retail point.”
The new exclusive store at Kolhapur has been opened in partnership with Techno Vision and houses a range of EV options from leading brands for the customers. Additionally, to encourage buyers to speed up their EV purchase decision and switch to e-mobility, the store will provide easy financing options along with exciting offers. With this, the customers will be able to purchase an EV with easy EMI options as low as Rs 2000 monthly. The store will also provide them an opportunity to exchange and upgrade their old petrol-run 2-wheelers for brand new EVs.
Commenting on the new launch, Samarth said, “The launch of this store is BLive's another step towards strengthening its footprint across the country. EVs are becoming mainstream and we believe providing a hassle-free EV experience by taking care of all of customers' needs under one roof will take EV adoption to new heights. We are receiving a great response, which is a reflection of the high EV demand across the country.”
The brand says it will soon expand its reach to newer locations to drive EV adoption, accelerate decarbonisation, and build a sustainable future.
