Apparel Group unveils Victoria’s Secret first store in Raipur at ZORA Mall

Apparel Group has announced the launch of a new Victoria’s Secret Beauty Assortment Store at ZORA Mall, Raipur. This marks Victoria’s Secret’s 15th store in India and its 10th Beauty Assortment (BA), reinforcing the brand’s growing footprint in the country. 

Strategically located at ZORA Mall, the store spans 1,248 sq. ft. and aims to offer elevated shopping experience tailored to the evolving preferences of Indian consumers. 

Curated with elegance and functionality, the store features Victoria’s Secret’s signature range of fragrances, body mists, lotions, accessories, and the much-loved pyjama sets, besides showcasing a select assortment of bralettes and panties. 

“Marking another step forward in our vision to expand meaningful and relevant retail experiences across India,” shared Tushar Ved, President of Apparel Group India. “Victoria’s Secret has built an emotional connection with women globally, and we’re thrilled to bring this experience to Raipur.” 

“Raipur represents an important market in our India growth strategy, with its rising urban lifestyle and expanding appetite for international brands. With this opening, we continue to bring elevated, experience-driven retail to tier-II cities, empowering consumers with access to the best of global beauty and lifestyle,” said Abhishek Bajpai, CEO of Apparel Group India.