Apple Premium Reseller (APR) Imagine opens first retail store in Thiruvananthapuram, Kerala
By Retail4Growth Bureau | November 21, 2022
The retail revenue of Ample, the group that runs Imagine, touched Rs. 650 crore in the last financial year and is expected to generate revenue of Rs. 1,000 crore this year with plans to launch 7 to 10 new Imagine stores in the next 12 months.
Kerala now gets a new Apple destination with the launch of the first Imagine retail store in the capital city Thiruvananthapuram. With more than two decades of experience in premium retail and being the first Apple Premium Reseller (APR), Imagine has added yet one more feather to its cap by addressing the long-awaited need of Apple lovers to have an Imagine store near them, says the company statement.
The brand’s intent was not only to start its operations in Thiruvananthapuram, but also to embrace the city, and its culture and be true to its spirit. With this holistic objective in mind, Imagine had gone vernacular, through its campaign slogan “Puthiyoru Lokam at Imagine” meaning a whole new world.
The city was painted with “Pothiyoru Lokam at Imagine” in an effort to drive maximum awareness and reach by using channels like print ads, radio, mall branding, RWA activations, on-ground events and digital. The launch offers allowed many more customers to purchase their favourite apple products because now customers can enjoy up to 18% on MacBook, 11% on iPhone 14 and iPhone 14 Plus, 9% on iPhone 13, 12% on iPad 10” (2022) and Watch SE (2022), and 25% on AirPods Pro, the launch has something for everyone.
According to Neha Jindal, Head of Marketing, Ample, “Coming to a new city is always special. For Imagine, it gives the brand an opportunity to meet new Apple lovers and for customers, it gives accessibility and ease of buying Apple products closer to their homes. The 360-degree integrated marketing campaign and spectacular launch offers were aimed at driving just that!”
The retail revenue of Ample, the group that runs Imagine, touched Rs. 650 crores within the last financial year and is expected to generate revenue of Rs. 1,000 crores this year. As a brand, Imagine generated revenue of Rs. 500 crore last year and is on course to touch Rs. 750+ crore this year, as things stand today informs the company. Ample also plans to launch 7 to 10 new Imagine stores in the next 12 months.
“We are sure that the newly opened Imagine store will widen the choice for Apple enthusiasts in Trivandrum and establish the brand’s image as a place for world-class consumer experience and expert Apple care,” said Partha Sarathi Bhattacharya, Head of Retail-Ample.
Imagine by Ample Technologies is one of India’s leading technology sales providers with a powerful presence in the retail space. Ample has partnered with other global brands like Bose, Under Armour, and ASICS in the B2C space and also has a notable B2B presence.