Archies Express plans 20 new stores in FY26

Archies, a social expression brand, has announced the launch of Archies Express, a new-age retail format designed to connect with today’s fast-evolving, style-conscious consumers. As part of this expansion, the brand plans to open 20 Archies Express stores across India in the current financial year. 

With Archies Express, the brand is reimagining its legacy for a younger audience while staying rooted in its core philosophy of connection and self-expression. The first Archies Express store is set to open at Unity One Elegante Mall, Netaji Subhash Place, Delhi.   

Distinct from traditional Archies outlets, the Archies Express store features a modern, minimalist, and vibrant design language. The curated product mix focuses on fast-moving, high-appeal categories. The format is designed to encourage discovery and impulse buying, while offering an engaging, feel-good in-store experience. 

“Archies Express is our way of evolving with the times while remaining true to the emotional DNA of the brand,” said Varun Moolchandani and Hanisha Gandhi, Executive Directors, of Archies. “Today’s consumers, especially millennials and Gen Z, seek products that blend style, function, and personal expression. With this format, we are creating a retail experience that is faster, more accessible, and deeply relevant, while still carrying forward the warmth and nostalgia that Archies is known for.” 

Looking ahead, Archies’ expansion strategy will focus on a balanced mix of metros and high-potential Tier 2 cities, with a strong emphasis on mall-based formats in high-footfall locations. Archies Express is designed to complement the brand’s existing stores, strengthening its overall retail presence rather than replacing the traditional format.