Arvind Brands to launch Gant and Nautica's global store design concepts

Arvind Lifestyle Brands Limited will launch both Gant and Nautica's global store design concepts at India's biggest mall, DLF mall of India, Noida in this month. The Mall of India, which is already slated to have new global design concepts of many brands, is soon to have first stores of both the brands under this revamped design concepts.

Gant, known for popularising the Ivy League look of slacks and a shirt along with selling  watches, footwear, eyewear, fragrance, underwear, and home furnishings has a global presence in over 60 countries, more than 500 stores and an availability through 4,000 retailers globally. Talking on the new store design concept, Gajpal Rathore, Head, VM & Projects, BTL Division, Nautica and Gant, explained, "New global store design concept'Cosmopolitan Home' starting from 2016 onwards focuses more on sophistication and cosmopolitan living. New logo for the brand was launched from September 2015 onwards, although it has been adjusted and modified a few times over the years.  Its current appearance clearly resembles the original version from the 1950s, when the brand was founded. The brand's strong positioning is the'The Original in American Sportswear with European Sophistication.”

Established in 1983, Nautica's brand positioning has always been based on -'Inspired by the sea, designed in the city.' Rooted to New York City and with a nautical heritage, the brand's new global store design concept, "cityscape”, has started from this year onwards. "It will hold true to the brand's nautical heritage with new references to a modern cityscape. The brand started with a store design that emulate the design of a ship and then we followed the concept called "wave-rider” back in 2008 and got updated in 2014. The new store will be divided into three zones such as City, Style and Sea. The new design is more lean and thin compared to the previous ones and it will be a space which is inviting and comfortable,” Rathore added.

Both the stores are expected to be operational by end of this month. Watch this space and VM&RD magazine for detailed features on them.