Arvind’s relaunched store in Bangalore is an ode to luxury

Arvind Limited recently announced the opening of its first luxury store under ‘The Arvind Store’ concept in Bengaluru. With this store, Karnataka will now have 17 Arvind stores. The store located in Jayanagar exudes an upscale ambience, offering among other things, Custom Tailoring and ADL - A unique model that allows customers to customize their denims with their size, fit and choice of buttons, rivet, labels, thread colours & their own initials. 

The store features a modern and futuristic design, consistent with its other stores, to showcase all of Arvind's products, informs the company . 

Sharing his thoughts about the store with Retail4Growth,  Virendra Joshi, Project Head - The Arvind Store, said, “As the Project Head of our luxury retail store, I am immensely proud of this remarkable journey that has redefined the meaning of opulence and elegance. From the inception of this project to its triumphant culmination, it has been an exhilarating experience."

He added, “Our mission was simple yet ambitious: to create a haven of luxury, where one could find the pinnacle of style and sophistication. Our store is not just a place for shopping; it's a space for personal transformation. We've offered personalized consultations and fittings, turning each visit into a unique experience. The store itself is a work of art. Its design exudes luxury and class, providing an ambience where customers can immerse themselves in a world of refined fashion.”

Further, speaking about the team effort that went into it he shared, “But what truly makes this journey special is the people. The team behind this project, the Franchisee partner ,designers, staff, and our valued customers, have all played a pivotal role in its success.”

The Visual Merchandising in the store further aids in reiterating the brand narrative. As Sneh Choksi, Manager - National Visual Merchandising - The Arvind Store, shared with Retail4Growth, “Visual merchandising is all about the details. It was an exciting and interesting journey to enhance the store and convey the luxury experience, although it came with a few challenges.” She further added, “The look we have showcased is that of luxury with a vintage touch. The overall colour story of the display is in sepia tone to connote elegance. Further, the props, in-store communications and signages were all specially designed, keeping in mind the primary concept of the store.”