ASUS India launches store in India for refurbished PCs

Taiwanese tech major ASUS India has announced the launch of the first 'Select Store' in India for refurbished personal computers (PCs). The new store will provide customers with access to high-quality refurbished PCs that have been carefully inspected and restored to excellent condition, at an affordable price. 

The ASUS Select Store is located at Nehru Place, New Delhi. “The ASUS Select Store aims to enhance the immersive journey for consumers by providing them with first-hand knowledge and improving the customer experience with the purchase of refurbished PCs. The store will feature a modern design, with a spacious and comfortable layout that encourages customers to browse and explore the refurbished products,” says the company statement.

Commenting during the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “Asian countries are witnessing exponential growth in demand for refurbished products. With the growing focus on sustainability and circular economy, refurbished products are driving a new trend in almost every business territory. At ASUS, we are committed to sustainability and reducing our environmental impact. By launching the first Select Store for refurbished PCs, we are providing customers with more affordable options for their computing needs.”

He added, “Nehru Place, widely regarded as the largest electronics market in India, has been selected as the site for our Select store, considering the high volume of customers who visit the market seeking to purchase new or refurbished computing devices. Keeping this in mind, we have chosen this location and have kept the pricing of the high-end product units with an attractive discount offering of 20% - 30% on retail price. As part of our expansion plans, we aim to establish additional Select stores across the country and look forward to having at least one store in each division of West, East, and South India. Further, ASUS incorporates cutting-edge technology in all its retail outlets for a smooth and safe shopping experience.”

The company further shares that the ASUS Select Stores also focus on promoting sustainability through a range of eco-conscious practices such as carbon footprint reduction, incorporation of eco-friendly packaging, and collaborations with recycling companies to ensure proper disposal of e-waste.