ASUS to expand its retail footprint in India, plans to add 1000 retail points next year
By Retail4Growth Team | December 28, 2020
Currently, the company’s products are available at more than 6000 retail points along with online channels.
Taiwanese tech company ASUS is about to expand its offline retail network in India. The company says that it will increase 1000 retail points next year. Currently, the company’s products are available at more than 6000 retail points along with online channels.
As per IDC, Asus had a 7.5 percent share in the Indian PC segment in the September quarter. This is because Asus continues to get good demand in the consumer and gaming segments.
ASUS India Business Head, Consumer & Gaming PC (System Business Group) Arnold Sue says that demand has continued to strengthen since the lockdown was lifted. The industry hopes that demand will increase further as the trend from work to home and study from home continues.
With gaming being a major contributor to the growth in the consumer PC segment in the last few months, especially in the festive month of October, the company aims to maintain this good momentum.
ASUS has 120 exclusive stores in India. There are 5000 traditional dealer shops. In total, the company has more than 6000 offline sales points in the country. Now the company is working on opening more 1000 retail points in the coming quarters. The plan also includes increasing the number of exclusive stores to 200, increasing the number of premium shops in shops from 1100 to 2000, and expanding dealer shops.
