Azorte launches its first store in Kolkata with smart in-store technology

Following its successful expansion across India, Reliance Retail’s premium fashion and lifestyle brand Azorte marked its entry into Kolkata with the launch of its first-ever standalone high-street store in the city. Located on Elgin Road, this new destination furthered the brand's vision of redefining fashion retail through a seamless blend of technology, inclusivity, and contemporary design.

Spread across two levels and with a retail space of over 10,000 sq. ft., the Kolkata store brings an extensive curation across womenswear, menswear, kidswear, and accessories. The store was inaugurated by actress Mimi Chakraborty, alongside Nitin Sehgal, CEO of Azorte at Reliance Retail.

Positioned as India’s only neostore for fashion, Azorte continued to encourage individuality and self-expression through a welcoming and immersive retail environment. The Kolkata store integrated state-of-the-art interiors with advanced technology, including RFID and QR code-enabled systems for efficient inventory management, ensuring product availability across sizes. It also featured smart trial rooms offering contextual product recommendations and an enhanced fitting experience, along with self-checkout counters that enabled a seamless and time-efficient shopping journey.

“India’s premier retail destination, Kolkata, has been an integral part of Azorte's expansion strategy since inception,” said Nitin Sehgal, CEO of AZORTE at Reliance Retail. “With its unique blend of tradition and modernity, the city offers immense potential for growth. We are excited to bring our extensive curation to consumers who are open to experimenting and expressing themselves through fashion.”

With the launch of its Kolkata store, AZORTE will now operate across 42 stores pan India, hence continuing its mission to deliver engaging, highly functional and fashionable retail experiences across the country.