Azorte’s new Thane store - its next tech-enabled milestone

Brand AZORTE has announced its entry into the 'City of Lakes' with the launch of its new store at Viviana Mall, Thane, Mumbai.

The fashion brand calls the new store ‘a first-of-its-kind tech-enabled Premium Fashion store equipped with self-checkout kiosks, interactive screens, mobile scan & pay, 3D windows, Digital Visual Merchandising and more”.

This marks the brand’s 9th store in India, spanning over 22,000 sq ft, and catering to the fashion and lifestyle needs of Women, Men, and Kids.The first AZORTE store was opened at 1 MG-Lido Mall, MG Road, Bengaluru. 

Some of the tech-enabled interventions at the Azorte stores include mobile checkouts, smart trial rooms, fashion discovery stations and self-checkout kiosks, among others. The brand also created waves recently with its larger-than-life digital Indian flags on giant arch LEDs across all its seven stores to mark the National Independence Day.

While announcing its second store at Nexus Seawoods Mall in Navi Mumbai in November last year, the brand had said that while its smart stores offer an elevated customer experience through tech-aided solutions, shoppers would also be delighted to discover the human touch in the form of in-store fashion consultants, informs the company. The same can perhaps be expected at its new store.

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