Bansooriwala's drives expansion, revenue boost with new outlet

Leading family restaurant and sweets chain Bansooriwala's has been on an expansion mode, having just opened its new outlet in Lajpat Nagar in New Delhi, which features 24/7 service. This marks the fifth outlet for the brand. 

The Lajpat Nagar outlet is the first Bansooriwala's location to feature seating for over 100 guests. 

With the launch of the Lajpat Nagar outlet, Bansooriwala's is targeting a substantial revenue boost of Rs 6-7 crore within the first year. The brand is also planning further expansions, with investments aimed at opening 4-5 small outlets or 2 large outlets within the year. The Lajpat Nagar outlet is the first of these major expansions, reflecting Bansooriwala's ambitious growth strategy and its dedication to bringing quality Indian sweets and snacks to more customers.

Commenting on the launch, Vikrantt Singh, Founder and Managing Director of Bansooriwala’s (VVS Signatures), said, "We are elated to open our Lajpat Nagar outlet, which not only marks a noteworthy advancement in our rapid expansion journey but also introduces several unique features aimed at enhancing the customer experience. Our commitment to quality and authenticity remains unwavering as we continue to bring traditional Indian flavours to a modern audience. This outlet's 24/7 service and large seating capacity reflect our dedication to meeting our customers' needs at all times. We are confident that the new offerings, including our customizable gift packages and the gathering space for intimate events, will be well received by our patrons." 

To amplify the reach of the new outlet, Bansooriwala's is collaborating with respected food influencers. Through a series of engaging digital videos and reels, these influencers will showcase the high-quality food and unique offerings of the Lajpat Nagar outlet, helping to attract a broader audience.