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Beauty brand The Love Co expands retail presence in Russia

By Retail4Growth Bureau | January 30, 2024

This strategic move by the leading beauty brand in collaboration with Kristina Bykova aims to cater to the unique beauty and wellness needs of the Russian market and is part of the brand’s plans to establish its retail chain in major cities, enhancing its presence both online and in physical stores.

The Love Co., a  recognized leader in the beauty industry, has recently announced its exciting expansion in Russia. This strategic move, in collaboration with Kristina Bykova, aims to cater to the unique beauty and wellness needs of the Russian market. 

The Love Co. beauty brand retail store

The partnership with Kristina Bykova marks a significant step in The Love Co.'s journey to adapt to the Russian consumer's preferences. “Through the integration of Kristina Bykova's expertise with The Love Co.'s innovative approach, the brand is on the verge of transforming Russian beauty standards,” says the company statement. 

Recognizing the growing demand for its products in Russia, The Love Co. is expanding its offerings to include specialized hair treatments and a new range of facial skincare products. 

Hemang Jain, the Director of The Love Co., expressed his excitement about introducing their beauty and wellness products to the dynamic Russian market. 

The Love Co.’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.

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