Beauty on the go with the Kiro Truck

Kiro, which positions itself as a clean beauty brand has come up with a unique beauty offering for the busy working populace of Mumbai - the Kiro Truck’, what the company describes as a “one-of-its-kind, cutting-edge experiential marketing initiative”.

“This futuristic, new-age marketing approach brings beauty on wheels to your workplace and popular hangout spots, ensuring easy, effective, and quick beauty moments, says the company statement.

The Kiro truck was parked at strategic commercial hubs of Mumbai, starting with High Street Phoenix on 1st March, moving to Carter Road Bandra on 2nd March (entire schedule given below) . Through this beauty on wheels experience, Kiro offers on-the-go personalized consultations and makeovers at corporate parks and popular hangout spots all across the city of Mumbai, combining convenience with expert beauty solutions.

At each stop, professional makeup artists will offer on-the-spot beauty consultations and quick makeovers, showcasing Kiro’s products tailored for women who need to look their best in under five minutes. The truck will display the complete product line, allowing women to sample and purchase products online.

Vasundhara Patni, Founder of Kiro says, "For those who say, ‘You can’t have it all,’ we have just one word—Kiro. At Kiro, our mission is to make beauty effortless and effective that seamlessly fits into everyday life. Time is a luxury, and like me, many women lead busy lives, juggling countless responsibilities but still want to look well put together under 5 mins. That’s why I created clean, easy-to-use products that work for everyone. The Kiro Truck is our way of bringing this vision to life, delivering beauty directly to our audience in their everyday spaces and offering a seamless, on-the-go experience that complements their busy lives during work and beyond."

Key Features of this initiative:

• Personalized Consultations & Makeovers: Professional makeup artists will provide immediate consultations and makeovers, recommending Kiro products that align with each woman's unique style and needs.

• Fast and Convenient Solutions: The products are presented as quick, high-quality solutions, ideal for women with demanding schedules.

• Comprehensive Product Showcase: The full range of Kiro products will be available for sampling, offering an interactive brand experience.