BERSHKA marks India debut with Phoenix Palladium store
By Retail4Growth Bureau | February 27, 2025
The brand describes its first India store launched at Phoenix Palladium in Mumbai as a combination of architectural design, spatial distribution and material selection, to redefine traditional shopping concept.
BERSHKA, a brand from the Inditex group, has announced its debut in India with its first store in the country and launching its own online platform.
The very first BERSHKA store in India is located at the important Phoenix Palladium in Mumbai. “The store features the brand’s latest image, redefining the retail space by giving unique prominence to the services offered and enhancing product display. This approach results in a fluid and attractive shopping experience, allowing customers to interact with the environment intuitively and efficiently,” says the company.
The store has 472m² of retail space, characterised by its regular shape, which is interrupted by significant structural elements that introduce dynamism into the customer journey, adds the company. “These elements integrate with both perimeter and central furniture, establishing a dialogue between architecture and interior design. Additionally, the furniture arrangement responds to a commercial strategy that optimises product display and improves in-store navigation, offering very specific product messages,” explains the company statement.
The store features both physical checkouts and self-checkout drop-off points, which along with the fitting rooms, structure the user’s journey within the retail space. “These areas have been carefully measured within the natural flow of circulation, allowing visitors to enjoy an organic and efficient shopping experience,” informs the company.
The store’s highlight is also its façade, with an imposing height of 10 metres, and its finish in a square steel panel establishing an aesthetic and material link with the interior finishes.
In terms of materials, a neutral palette has been maintained, reinforcing the brand’s globally projected image, informs the company. Also, stone and steel cabinets provide robustness and durability, while fitting rooms lined with white tiles aim to evoke a sense of cleanliness and spaciousness.
“Through a combination of architectural design, spatial distribution, and material selection, the store becomes an innovative and sophisticated space that redefines the traditional shopping concept,” sums up the company statement.
