BIBA continues its retail expansion in Pune, opens 3 more stores in the city
Vjmedia Works | April 11, 2017
BIBA opens 3 flagship stores in Pune, taking the total store count to 6 while the brand eyes on opening 3 more stores in the city
Indian ethnic and apparel wear brand BIBA continues its retail expansion journey by opening 3 new standalone stores in Pune. Pune gets a 1400-sq ft store at Westend Mall, Koregaon Park in the city gets an 1100 sq ft store while the MG Road store spans around 2200 sqft. The stores have launched with the brand’s Spring Summer Collection comprising Salwar-Kameez-Dupatta, ethnic Mix n Match kurtas, palazzos, leggings, skirts, unstitched fabrics and BIBA Girls-the much loved kids collection.
Commenting on this launches, Siddharth Bindra, Managing Director, BIBA, said, “Both the cities have great potential as discerning markets for ethnic wear. We have witnessed an increasing customer demand which encouraged us to open three new flagship BIBA stores in Pune, taking the count to 6 stores. We look forward to customers enjoying the new experience the stores have to offer.”