BIRKENSTOCK expands presence in Pune with 2nd store
By Retail4Growth Bureau | August 08, 2022
After the success of their entry into Pune in 2021 with a store in Phoenix Market City, BIRKENSTOCK launches their second store at The Pavillion Mall in the city.
BIRKENSTOCK, the global German lifestyle brand, is widening its reach in India by introducing their second store in Pune at The Pavillion mall. The new store launch is followed by the response BIRKENSTOCK received in 2021, when they launched their first outpost in the city in Phoenix Market City, Pune.
“Housed at the ground floor of one the most popular malls in Pune, the new BIRKENSTOCK store in the Pavillion Mall, perfectly encapsulates the essence of the brand with its effortless and contemporary style and timeless comfort,” says the company statement. The 89 sqm retail space offers a total of more than 200+ different models from Germany’s largest shoe manufacturer and the inventor of the footbed.
The new store is conveniently located in the buzzing mall, The Pavillion – a destination frequented by both locals and tourists. Housing a number of branded outlets, restaurants and experiential kiosks, the mall is the most dynamic and fashionable locality in Pune.
