BIRKENSTOCK opens Asia’s largest store in Bengaluru
By Retail4Growth Team | Retail4Growth Team | February 24, 2021
The 170 sq. meter, two storeyed store reflects the brand’s close relationship with nature which can be found in the store environment, therefore echoing the core positioning of a high-quality lifestyle label.
The German lifestyle brand, BIRKENSTOCK opens its first ever mono-brand store in Indiranagar, Bengaluru. The 170 sq. meter, two storeyed store is the brand’s largest outlet in Asia.
The retail concept of BIRKENSTOCK, featured in the store, reflects the brand’s close relationship with nature which can be found in the store environment, therefore echoing the core positioning of a high-quality lifestyle label. BIRKENSTOCK will initiate a celebratory gratifying shopping experience at the store for all its loyal brand fans as well as the fashion-conscious and casual shoppers, families and tourists with more than 320 different models from Germany’s largest shoe manufacturer.
Jens Hattab, Regional Managing Director-Middle East, Africa, India, BIRKENSTOCK, stated, “Continuing with our strong roll out of stores across India, we are further strengthening the brand presence in the South with our impressive new location in Bengaluru. Our quality products enjoy an abundant consumer appreciation in the country. The launch of the Bengaluru store is a stepping stone to strengthen our presence across India and continue with our growth plan for the year ahead with great conviction.”
The brand is taking another step forward to strengthen its retail presence in the country and will continue to expand its business by rapidly increasing its footprint across all the key cities in India. It has also successfully opened outlets in Delhi, Hyderabad, Chennai and Mumbai.
