BIRKENSTOCK positions new Bangalore store as brand showcase

BIRKENSTOCK, the global German lifestyle brand, has announced the opening of its newest store in Bengaluru. The new store located in Brigade Road is spread across 4,000 sq ft of retail space. 

With two engaging levels, the store is being positioned as an immersive shopping destination. The first floor also features an experiential section featuring specialized walls of different materials used by BIRKENSTOCK to create their patented footbed technology, such as leather, felt, cork and more. Additionally, the store will showcase the unique “Hourglass Exhibition” by BIRKENSTOCK, for the first time in India. “The exhibition offers a captivating journey into the brand's rich legacy as a purposeful brand with strong orthopaedic roots in shoemaking,” says the company statement.

“Since our brand launch in India 3 years ago, we have established a robust network of premium BIRKENSTOCK stores and have experienced a phenomenal reaction from our loyal brand fans across India. We are eager to widen our brand presence with the continuous expansion of our monobrand BIRKENSTOCK stores across India,”  says Jens Hattab, Regional Managing Director - Middle East, Africa, India, at BIRKENSTOCK.

“We are excited to announce a new addition to our list of stores in the city of Bengaluru. This new store is not just a retail space, but a celebration of our commitment to our Indian customers and the growing demand for comfortable and function first footwear,” said Vinay Bansal, Managing Director at BIRKENSTOCK India.