BIRKENSTOCK’s new Noida store to showcase brand craftsmanship

Germany based global footwear brand BIRKENSTOCK has announced the opening of its latest store in Noida, Uttar Pradesh. “This marks the start of a series of store openings in the anniversary year 2024, with which the German-based global zeitgeist and purpose brand and inventor of the footbed (“Tradition since 1774”), is deepening its retail footprint in India - one of the largest white space regions,” says the company statement.

Strategically located in the prestigious Mall of India, the store opened doors to customers on February 3, 2024.

The store spans 1100 square feet and will showcase the latest collections and silhouettes, aiming to offer a firsthand experience of the brand craftsmanship. 

“Birkenstock is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida. The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand's visibility and presence across the country with many more successful openings,” says Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.

Vinay Bansal, Managing Director, Birkenstock India, adds, “We are overjoyed to extend the Birkenstock experience to a new location. We look forward to welcoming our customers to explore the perfect fusion of foot health and style.”