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BL Agro takes E-comm route to scale up business

By Retail4Growth Team | July 30, 2021

The company has announced the launch of its brand’s e-commerce website, ‘NourishStore’ to scale up its business growth, going direct to consumers.

Ashish Khandelwal, MD<br>BL Agro Industries LtdLeading FMCG company  B.L Agro Industries Ltd has announced  the launch of its brand’s e-commerce website  www.nourishstore.co.in, enabling direct access to its nutrition rich product range to customers on grounds of  digital India. Along with the range of Nourish food products, BL Agro’s  flagship Mustard Oil brand ‘Bail Kolhu’ will also be available on the web store.

The website showcases the brand’s product range across 9 categories including unpolished dal  with over 14 SKUs, rice with 3 SKUs, oil and ghee with 6 SKUs, flours with 6SKUs, dry fruits  with 5SKUs, pickles and murabba with 4 SKUs, spices with 20 SKUs, cereals with 6 SKUs and  ready to cook items with 11 SKUs. The diverse food range is aimed at catering to daily  household food item requirements.

On the occasion of the launch, Ashish Khandelwal, Managing Director, BL Agro Industries Ltd. stated, “This will provide wider accessibility to the entire range of our products, where  customers can also read the nutritional information and make an informed decision. This is in  keeping with our vision to deliver quality food products to promote a healthier lifestyle.”

Richa Khandelwal<br>Brand spokespersonThe streamlined, modern design offers easy navigation, user-friendly interface, and engaging  content to help website visitors better understand the nutritional details of its products and make  an informed decision. With features such as maximum safety delivery, 100% nutrition as well as  replacement guarantee, secure payment gateways and convenient home delivery at pan India level on minimum order of Rs. 300, the website offers a seamless digital buying experience for customers. It also features  nutritious recipes and nutrition profiles of food items for fitness enthusiasts. 

Commenting upon the launch, Richa Khandelwal, Brand spokesperson says, ”Since the  outbreak of the pandemic, more customers are preferring to buy food products online. The  website allows customers to buy from the whole range of Nourish products, and get it safely  delivered at their doorsteps at attractive prices.”

 

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