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BLive goes full steam with one-stop EV experience stores

By Retail4Growth Bureau | September 05, 2022

The multi-brand EV platform has announced the opening of its second multi-brand experience store in Nagpur, which is the  4th in the state, and has aggressive plans of 100+ EV experience stores across cities in India by 2023, which will be positioned as one-stop shops for EV.

Fast growing Multi-brand EV platform BLive seems to be on an aggressive retail expansion mode, focused on redefining the way consumers understand, experience and purchase EV vehicles.

The brand essentially aims to offer an interactive experience to all its customers by showcasing over 20+ brands of electric two-wheelers (e2Ws) and electric bicycles (e-bikes) designed and manufactured by Indian brands, through its unique Omni channel platform and experience stores and bring the unique Phygital experience to help consumers experience EVs and understand EVs before purchase.

BLive has in fact just announced the opening of its second multi-brand experience store in Nagpur, which was inaugurated by Nitin Gadkari, Minister of Road Transport and Highways, Government of India. With the launch of this store the company wants to bring everything related to E2W under one roof. All BLive stores currently feature key brands like Kinetic Green, Techo Electra, Gemopai, BattRE, LML – Detel, E-Motorad, Hero Electric and others to charging solutions and post Sales service packages.

Speaking of the new launch, Samarth Kholkar, CEO & Co-Founder, BLive, said, “It is our privilege that Sri. Nitin Gadkari ji is inaugurating our Nagpur store. This is a huge boost to our mission of - EV in every home in India. With the launch of this multi-brand EV Experience store, BLive is working towards accelerating the adoption of electric vehicles. BLive is adopting an all-inclusive approach in the electric vehicle market; bridging gaps and setting up a one-stop shop for all consumer needs. The BLive Experience Stores, which will soon be live across 100+ locations in India, will help consumer experience and buy their choice of EVs.”

The store offers a wide range of products and direct support to EV customers across the region. With the focus shifting to electric mobility, it's important to provide the customers the opportunity to experience the different options and choices available to them. The new store will have an in-house quick service kiosk, battery swap facilities, EV charging infrastructure, according to the company.

It will also act as a customer experience center for brands. This is the fourth BLive store in the state with two stores in Nagpur and one in Pune.

Commenting on the partnership, Burhanuddin Ali, EAZY RIDE, said, “We are excited and looking forward to this partnership with BLive. EV’s are slowly but steadily gaining momentum in India and this partnership gives us an opportunity to be part of this EV wave. Also having a multi-brand EV store gives us an opportunity to offer more products and unique experience to our customers.”

BLive is focused on launching EV Experience stores initially in South and West India and also plans to drive a deeper penetration in tier-2 and tier-3 cities where customers struggle to shift to clean mobility due to lack of options and is looking for more store partners on a franchise model to open more stores across the country, informs the company.

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