BMW opens its 42nd dealership outlet in Aurangabad
By Satarupa Chakraborty | October 04, 2017
The showroom features the brand’s Urban Street Display concept that allows easier in-store navigation and infuses digital interfaces.
BMW India has recently opened its latest full-fledged concept of 4S (featuring the brand’s complete showcase of sales, services, spares and systems) with Bavaria Motors - its new fully fledged (4S) dealership in Aurangabad. Spread across 20,000 sq ft at city’s Chikhalthana area, the outlet is BMW India’s 42nd outlet under the brand’s latest design concept, Urban Street Display.
The design of the showroom is based upon Urban Street Display concept which is a signature BMW layout with sales lounges close to the display area. The showroom will display 3 cars. The ‘Lifestyle Section’ displays premium BMW accessories for sale to customers and BMW fans. The state-of-the-art workshop comprises of 6 service bays (including mechanical, body and paint) that can service up to 360 cars per month.
Talking to Retail4growth, BMW India’s design team explained, “The concept features a good display of cars as they are on roads. The design also allows easier navigation and digital interfaces. These interfaces are enabled with a number of intelligent data that do not only allow customizations of car but also scans the history of pre-owned cars in order to offer error-free and quick servicing.”
Talking at the launch, Vikram Pawah, President, BMW Group India, said, “Following the vision of Power to Lead BMW India continues to be a value-driven, customer focused organisation, with a clear goal to set a benchmark in the Indian Automotive Industry. BMW India has set a decisive course in India by setting up BMW dealerships of international standards across all important commercial centers of the country. With the launch of Bavaria Motors Aurangabad – our 42nd dealership in India, we will continue to set new standards in the premium car market in Maharashtra and provide high quality services to our customers and prospects.”
Vishal Agarwal, Managing Director, Bavaria Motors said, “Our partnership with BMW India started more than 10 years ago. We are very proud of the growth that we have experienced with BMW India and will always be committed to delivering the best to our premium clientele in every possible way.”
