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Bosch India launches in Banglore

By VJ Media Bureau | Vjmedia Works | January 13, 2014

The home appliance expands its retail store in Bangalore with first-of-its-kind multi product outlet in collaboration with Bosch Home Appliances, Bosche Power Tools ( Home, Hobby, & Garden), & Bosche Security Systems in India .

The Bosch Group recently opened its first flagship store in Bangalore. The The store will display Bosch's range of superior home appliances machines, which includes washing machines, dishwashers, refrigerators and dryers.

The Bosche Power Tools will blend in DIY format with its popular range of Home Hobby and Garden products like the multipurpose Home Kits, the IXO (The Worlds smallest screwdriver ), the recently launched new range of home and car washers, lawn mowers, shrub cutters, grass trimmers, and fun and creative hobby tools from Dremel and Skil Hand tools. Furthermore, security cameras VDC 230, VDI 230, and DVR 440 from Bosch Security Systems will also be exhibited.
 
Commenting on the launch, Michael Karunakaran, Zonal Head, South - Bosch Home Appliances India said, "Bangalore is the one of the fastest growing metropolis in India. increased urbanization and high disposable income, the city has progressively witnessed a rise in the demand for consumer durables. Bosch Home Appliances was launched in the year 2011. So far we have been catering to our customer base through multi flagship store in Bangalore, our customers will be able to experience the best integrated products and services across Home Appliances, Power Tools and Security Systems.”

Vijay Pandey, Vice President, Bosch Power Tools added, "store in Bangalore creates a very conducive environment for consumers to experience the joy of DIY through fun hands-on sessions and workshops. There is huge potential for the DIY market in India and we see it growing at a rapid pace. Our aim through DIY is to empower the Indian consumer with independence, imagination & creativity. The Bosch Brand Shop is a unique platform for us to display the versatility of our products that fall under the larger Bosch Consumer umbrella.”
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