Brandman Retail partners with Skechers in India

Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has entered into a strategic partnership with Skechers in India. Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for managing select marketplace businesses. As an authorised online distribution and management partner, Brandman will ensure the availability of authentic products, controlled pricing, and adherence to Skechers’ global brand guidelines.

The partnership will extend across leading e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, along with a few fast-growing quick-commerce channels. The focus will be on delivering consistent brand representation, optimized merchandising, and improved discoverability across digital channels.

Commenting on the partnership, Arun Malhotra, Director, Brandman Retail, said, “E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms."

The structure of the partnership allows for future scalability maintaining strict alignment with Skechers’ global brand standards.

Founded in 2021, Brandman Retail is a leading retail operator and distribution partner for global brands including New Balance, Saucony, Anta, Wilson, Rockport and On Running. The company focuses on omnichannel retail strategy, brand licensing and experience-led commerce to bring international lifestyle and sports brands to the Indian market.