Buffalo Trace’s distilled pop-up offering

Buffalo Trace Distillery, a distiller of some of globally popular bourbon brands including Buffalo Trace Bourbon, Eagle Rare, Sazerac Rye, W.L. Weller, and Pappy Van Winkle, has announced the wrapping up of its three-day pop-up in India over the weekend. “The immersive, multi-sensory event brought the spirit of Kentucky to India, celebrating Buffalo Trace’s centuries-old craftsmanship through curated tastings and storytelling sessions,” shares the company statement.

Held at Palladium Mumbai - Courtyard, the multi-day pop-up welcomed spirits enthusiasts, industry professionals, and whiskey connoisseurs to explore the heritage and artistry that define Buffalo Trace’s bourbons. The company informs that guests were treated to an educational and sensory journey and had the opportunity to learn about the brand’s 200-year legacy while savouring tastings from its portfolio.

The pop-up was attended by industry experts such as Lara Balsara Vajifdar, Executive Director at Madison World; Tanuj Garg, Film Producer; Jayesh Yagnik, CEO of MOMS Outdoor; Pradeep Diwedi, Group CEO of Eros International; Esha Amin, Celebrity Fashion Stylist; Mini Sood Banerjee, Director of Marketing at Amorepacific; Pravir Sethi; and A.D. Singh, Founder & MD of the Olive Group of Restaurants.

Diego Bianchi, VP, Global Hubs, Sazerac said “Buffalo Trace Distillery’s unwavering commitment to craftsmanship, aging, and quality distilling has earned it fans across the globe, and we’re thrilled to finally share that experience with consumers in India. The energy and enthusiasm we witnessed in Mumbai was really encouraging, and we’re excited to bring similar immersive experiences to more cities across the country. Through these initiatives, we hope to deepen awareness and appreciation for our bourbon and the rich heritage of Buffalo Trace Distillery.”

“As Buffalo Trace continues to expand its footprint in India, the distillery aims to bring more such curated experiences to new cities, further deepening its connection with the country’s thriving whiskey culture,” adds the company.