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Capillary Technologies wins award for Domino’s Pizza

By Retail4Growth Bureau | June 17, 2022

The compay won the ‘Best Use of Customer Analytics/Data’ award in the International Loyalty Awards 2022 for data analytics project ‘The Domino’s Effect’ done for Domino’s Pizza Indonesia. Analytics and AI were used to find the best day and time to communicate to customers and incentivize them to order a pizza.

B2B SaaS platform for customer loyalty and engagement Capillary Technologies has won the Best Use of Customer Analytics/Data (for ‘The Domino’s Effect’ – Domino’s Pizza Indonesia with Capillary Technologies) in Loyalty Magazine’s International Loyalty Awards 2022. Capillary Technologies was a finalist in two categories.

The Loyalty Awards 2022 covered 20 categories in all and were adjudicated by judges from across the world. The winners were announced at a gala awards dinner held at Old Billingsgate in London, UK on 14 June.

“We loved how Domino’s solved a problem many businesses have—reactivating ‘one and done’ customers. They did so by appealing to one of their customers’ strongest emotional drivers—their stomachs! Analytics and AI were used to find the best day and time to communicate to customers and incentivize them to order a pizza!” commented the panel of judges.

Said Harneet Singh, CEO at Domino’s Pizza Indonesia, “It’s a proud moment for Domino’s Indonesia to have won the prestigious ‘Best use of Customer Analytics and Data’ award at the ILA’22, in partnership with Capillary Technologies. Our years of investment in building and perfecting Data Sciences based Customer Analytics model for driving incremental business growth has borne fruits. Not only has it helped us in understanding & engaging our customers better to drive real business results in these changing times but also got us this international recognition. We are extremely delighted on what we have achieved together with Capillary team on this front.”

Said Aneesh Reddy, CEO and Executive Director of Capillary Technologies, “We are proud and very pleased to have been selected as a category winner in this prestigious international annual awards program. This acknowledgment is a testimony to our best-in-class customer data analytics capabilities. Indonesia is a very dynamic market for cutting-edge customer engagement campaigns and we are glad to have partnered with Domino’s Pizza, a forward-thinking Indonesian company, in achieving this valuable recognition”.

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