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Cellecor Gadgets launches exclusive stores in New Delhi & Mizoram

By Retail4Growth Team | August 20, 2024

The company plans to open about 16 additional stores across various cities in India in a phased manner.

New retail brands are embracing diverse markets as they seek to address a wide audience base and leverage the need for experiential brick and mortar space across categories among discerning customers. Consumer durables retailer Cellecor Gadgets has announced the opening of two new exclusive stores, one in Mizoram and one in New Delhi. “These openings mark a significant stride in Cellecor's commitment to embracing diverse markets, expanding its reach into key regions and reflecting its commitment to accessibility, quality, and innovation across varied markets,” says the company statement.

The Mizoram Store extends Cellecor's footprint to India's northeastern border, bridging geographical gaps to offer state-of-the-art consumer electronics, while the New Delhi store represents the company’s strategic shift towards urban markets, particularly the youth demographic, informs the company. 

With the addition of these new stores, Cellecor now operates four EBOs nationwide, offering a curated range of consumer electronics including Mobiles, Smart TVs, Washing Machines, Kitchen Appliances, Smart Wearables, and Hearables. 

The company is also actively engaged in discussions with multiple franchises to further expand its exclusive brand store footprint. The company plans to open approximately 16 additional stores across various cities in India in a phased manner, ensuring strategic growth and reinforcing its commitment to serving diverse markets.

Speaking about it, Ravi Agarwal, Managing Director of Cellecor Gadgets Ltd., says. "We are excited to bring Cellecor's Exclusive Brand Stores to Mizoram and New Delhi, enriching our presence in both border regions and urban hubs. Our franchise model empowers local partners to champion our brand ethos while delivering unparalleled customer experiences. The launch in New Delhi marks a strategic milestone as we venture into metro markets, aligning with evolving consumer trends and preparing for the debut of our elite brand."

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