Central unveils its new store format at Aerocity, Delhi
By Dipanjan Mukherjee | Vjmedia Works | September 26, 2016
Future Group's Central recently unveiled its massive new store format at Aerocity, Delhi that spreads over an expanse of 1 lakh sq ft showcasing the best in fashion in a very unique manner.
Future Group’s Central recently unveiled its massive new store format at Aerocity, Delhi that spreads over an expanse of 1 lakh sq ft showcasing the best in fashion in a very unique manner and aims at becoming the ultimate weekend shopping destination. The main entrance welcomes customers to a world of high definition fashion with a wall installation showcasing the best of national and international fashion brands the store has to offer. Spread over four floors, each level is dedicated to a specific category. The lower ground floor meant for youth, travel, electronics and a street café-esque food hall gives an impression of an American street. Moving up, the ground floor houses ladies western wear, cosmetics, fragrance, watches and sunglasses category. The first floor showcases the best of lingerie, ladies footwear and handbags and ethnic wear for women. The floor also has a dedicated space for designer wear such as Rohit Bal for Biba, Satya Paul and Ritu Kumar. The second floor has leading menswear brands from the house of Madura (Louis Philippe, Van Heusen, Allen Solly), Arvind (Arrow, US Polo, izod). There’s also a dedicated suits section in this level.
Enhancing customer experience with the store, each floor plays a unique music and aroma to compliment the luxurious ambience. There are special services such as WhatsApp shopping, luxe billing, reservation on merchandise, etc. The cash counters have end-to-end LED screens that play the season’s latest fashion adverts. While the fitting rooms are cozy spaces with comfortable seating and luxurious carpets.