Charlotte Tilbury unveils its first flagship ‘Beauty Wonderland’ in India

Charlotte Tilbury, a global luxury beauty brand by Charlotte Tilbury MBE, has opened the doors to its first-ever flagship ‘Beauty Wonderland’ in India at Nexus Select Citywalk, New Delhi, marking a new chapter in one of the most dynamic and fast-growing beauty markets. The flagship store will be operated and managed end-to-end by Nykaa, marking a significant new chapter in the long-standing strategic partnership between the two companies and Charlotte Tilbury’s continued expansion in the Indian market.

Charlotte Tilbury entered India in 2020 in an exclusive partnership with Nykaa, launching first on Nykaa’s digital platform and subsequently expanding to Nykaa Luxe stores across the country. Over the past five years, the partnership has grown across distribution, retail, marketing and brand building, with Nykaa playing a central role in establishing Charlotte Tilbury as one of the most successful global luxury beauty brands in the Indian market.

As part of this next chapter, Nykaa will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration.

Inside Charlotte Tilbury’s Beauty Wonderland

Designed as a true Charlotte Tilbury Beauty Wonderland, the space blends the brand’s iconic Art Deco and old Hollywood-inspired glamour with thoughtful local touches.

At its heart is a bespoke Royal Indian Arch within the boudoir, framing a suite of personalised makeup services inspired by local trends, traditions and celebrations. Honouring India’s rich bridal beauty culture, the store also unveils Charlotte Tilbury’s first-ever dedicated Bridal Looks Wall in India, which offers curated looks for every modern bride.

Signature brand moments come to life throughout the space, from the interactive Pillow Talk photowall to elevated artistry services and masterclasses led by Charlotte’s expert Pro Artists. Beauty lovers can also discover Charlotte’s Fragrance Collection of Emotions – completing the brand’s full beauty wardrobe of makeup, skincare and fragrance under one roof.

“India has always been a place of incredible beauty, celebration and transformation,” said Charlotte Tilbury MBE. “I have been so inspired by the artistry, creativity and passion of our community here – they are true beauty connoisseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me. This store truly is a true beauty wonderland, where everyone can discover my award-winning, best-selling beauty icons across makeup, skincare and now fragrance – all under one roof.”

“Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long-term, omnichannel and consumer-first approach,” shared Anchit Nayar, Executive Director and CEO of Nykaa Beauty. “Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long-term commitment to building the brand in India for years to come."

Charlotte Tilbury is exclusively available across Nykaa’s 57 doors, the Nykaa app and website. A second standalone store will open at the Mall of India in Noida in May 2026.