Classic & contemporary come together at Levi’s new Connaught Place store

For denim and lifestyle brand, Levi’s®, a store is a spatial reflection of the brand personality, and every new store is a milestone in the brand’s evolution. The brand has just announced the opening of its new Levi’s® store at the iconic Connaught Place in New Delhi. The new Levi’s® ICON store, spanning7277 sq.ft., is a significant addition to the brand’s retail footprint in New Delhi, reflecting its strategy to open larger, more elevated stores across India. 

With a striking broken Indigo ombre façade, Indigo ceilings and walls, and expansive trial rooms and a spacious lounge, the store aims to take the shopper experience a notch higher as an immersive space that reflects the brand narrative and character.  

The store also includes a Tailor Shop providing bespoke personalization services like custom embroidery and distressing, allowing customers to tailor their denim to their own style, says the company. 

Speaking about the new store, Hiren Gor, General Manager, South Asia at Levi Strauss & Co., said, “The Levi’s® Connaught Place continues our growth momentum in India following recent openings in Pacific Mall New Delhi and, Linking Road and Infiniti Mall, Malad in Mumbai. Delhi is a key market for us owing to its style-conscious consumers, and Connaught Place, with its blend of historical and cultural significance, provides an ideal location to connect more deeply with our consumers. The store reinforces our commitment to delivering an elevated retail experience that combines our classic products with trend-driven offerings. As we enter the festive season, we look forward to offering consumers a space that not only reflects the Levi’s® brand but also strengthens our presence in one of India’s most dynamic retail hubs.” 

By creating a presence in the culturally significant Connaught Place, the brand says it seeks to blend timeless heritage and contemporary ethos. It also reflects its global strategy in terms of store expansion.