CromaRetail.com hike sales via personalised product recommendations
By Bhawana Anand | Vjmedia Works | November 18, 2014
After the Diwali season,Â 24.9 per cent of revenues have been coming from the Personalisation Platform, where orders with personalised recommendations have accounted for 28.8 per cent of the overall orders.
Infinite Analytics was able to provide recommendations to Croma Retail's end-users immediately, without waiting for consumer history or clickstream behaviour. The product's multi-dimensional approach to personalisation allowed them to understand a user's intent in real-time and go beyond historical data to reveal the shoppers' evolving tastes, preferences and affinities - over time. The company avoids the'cold start' issue typically experienced with other product recommendation solutions - be it a new user to the site or a new product.
According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, "It is important to understand both the customer and the product catalog before you can hope to optimize each customer's experience. That's what we do really well.â€