Dalziel & Pow launches new retail store for Next in Newcastle

Global strategy and design studio Dalziel & Pow has created a new store for retail giant Next at Eldon Square, Newcastle’s oldest shopping centre. 

Next’s aim is to offer a frictionless shopping experience that allows any shopper to be able to find, pick-up and purchase their item as quickly as possible. Dalziel & Pow delivered on this brief by creating a store environment that allows for different departments to expand, reduce or relocate within the store as required.

All the design elements were chosen to ensure the products on display are always the stars of the show. The store features a limited palette of materials to create a neutral and warm canvas. Textured render is used throughout the space, accented by architectural details such as pink and aqua blue tiles and warm green render, with ribbed stone connecting all the customer service areas. Lighting used in the store combines soft ceiling illumination and integrated LED features to create contrast and glowing glazed fins at the shopfront. 

Mark Frankland, Creative Director of Environments, Dalziel & Pow, said “We have been proud strategic partners with Next for the past 18 years. We aim to deliver a flexible and adaptable concept that supports Next’s ongoing expansion and accommodates their changing category mix. The results achieved at Stratford, Ripon and Eldon Square have been excellent, and we look forward to what is to come as our partnership continues.”